Delivering Value to Our Customers
Our customers are the driving force behind every decision we make. We put customers first by developing products, services, and solutions that meet their needs and help change their lives for the better.
Voice of the Customer
Fulton actively listens to the “Voice of the Customer” to inform product development and service delivery. The program uses a variety of feedback channels to ensure that our service remains personal, connecting our work to our purpose.
Consumer Banking
Helping Customers Bank Wisely. Fulton develops products and digital solutions to meet customers wherever they want to do their banking.
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Contact Center Enhancements |
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Workplace Banking |
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Customer Support in American Sign Language |
Business Banking
Supporting Small Business with a connection to Small Business Administration (SBA) lending and EMPOWER Community Banking.
Fulton’s Business Banking team is dedicated to empowering entrepreneurs and driving innovation by serving as trusted advisors. With a growing base of 75,000 small business customers, we expanded our team to deliver an exceptional experience, and the tools businesses need to thrive.
SBA LENDING
Every SBA loan we close creates opportunities for entrepreneurs and small business owners to start, grow, or expand their businesses.
SBA CASE STUDY: Twin Tails
Twin Tails, a family-owned veterinary hospital in Garnet Valley, Pennsylvania, built a new 5,500-square-foot facility featuring seven exam rooms, an operating room, and dental suite to better serve their community. With a $4.6 million SBA 7(a) term loan and a $100,000 line of credit for working capital, Twin Tails turned their vision into reality - creating a state-of-the-art veterinary hospital to care for pets and families. Since receiving this financing, Twin Tails has:
- CREATED 12 new jobs.
- EXPANDED access to veterinary care; and
- DRIVEN significant economic impact through new construction.
EMPOWER Community Banking
EMPOWER Community Banking is designed to help customers start, grow, and expand small businesses. Working with a Certified EMPOWER Business Advocate, they can receive one-on-one mentorship, educational resources, networking opportunities, and custom solutions.
CUSTOMER TESTIMONIAL"The Fulton Bank Entrepreneur Exchange was fantastic and is a forum that is informative and beneficial. As an advocate for success in business, the Fulton Entrepreneur Exchange expanded my resource network with associates of like mind to whom I have and continue to refer businesses for pertinent guidance, support, and advice.” -The Wealth Zone, Calverton, Maryland
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Digital Banking, Technology, and Innovation
Fulton is committed to driving innovations to deliver meaningful value for our customers and team members. Our approach aligns with regulatory expectations and our strategic priorities, ensuring every advancement is ethical and customer-focused. Key objectives include:
- ENHANCING experiences for customers and employees through innovative solutions
- DEVELOPING new products and services that meet evolving needs while ensuring compliance and preventing consumer harm
- PROMOTING fair access to financial services and fair treatment for all customers
- IMPROVING efficiency and reducing costs through process innovation
- LEVERAGING emerging technologies to create new opportunities
- FOSTERING a culture of creativity, collaboration, and continuous improvement
Commercial Banking
Fulton accelerated its transformation in 2025 to better serve the diverse and evolving needs of businesses across our markets. By implementing a relationship-driven, segmented model, we’ve strengthened our role as trusted advisors—delivering tailored solutions that match the scale and unique requirements of each client: Commercial, Middle Market, and Corporate.
CUSTOMER STORY: NextStep Robotics
A Life Sciences/Technology customer making a community impact through medical innovation
Foot drop is a debilitating condition that affects up to 40% of stroke survivors, making it difficult or impossible for them to lift the front part of the foot while walking. With funding and solutions secured through Fulton’s Life Sciences and Technology Group, Next Step Robotics, based in Baltimore, Maryland, created a cutting-edge solution by developing a portable ankle robot to alleviate and, in some cases, treat foot drop. The company is addressing this major unmet need through AMBLE, a robotic therapy device designed to help patients retrain their own neuromuscular pathways, even months or years after their stroke.
Responsible Investment Management (Fulton Financial Advisors)
Helping clients reach their financial and investment objectives
Supporting our clients’ retirement goals runs deeper than investment strategies. Understanding our clients’ values, long-term plans, and retirement goals are major factors that help drive investment decisions. We offer cutting-edge resources with personal services to provide customized solutions for each client’s personal goals.
Case Study: Ritter Insurance
The Ritter Family, former owners of Harrisburg, Pennsylvania-based Ritter Insurance Marketing (currently, Managing Partner at Integrity Marketing Group), have partnered with Fulton’s commercial team for almost 30 years. During that time, the relationship has grown to support ownership transition planning along with strategic growth planning. Additionally, the Ritters have worked closely with Fulton’s private banking team to support long-term personal financial planning and retirement. As part of their private banking personal planning, the Ritter family has developed investment plans to focus on philanthropy and community giving, providing an avenue to ensure continuity for the long-term charitable work that inspires them.
Fulton Financial Advisors and Fulton Private Bank operate through Fulton Bank, N.A. Securities and Insurance products are not a deposit or other obligation of or guaranteed by the bank or any affiliate of the bank; are not insured by the FDIC or any other state or federal government agency, the bank, or an affiliate of the bank; and are subject to investment risk, including the possible loss of value.
