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Fulton Bank

Brand Style Guide

Updated June 2023

Please use this brand guidelines book as a reference in creating marketing assets for the Fulton Bank brand. Note that, as the brand evolves in years to come, these guidelines may also evolve. Edits or alterations to the standards set forth in this guide may only be made with the approval of the Fulton Bank marketing team.

 

Proper Logo Usage

Logo Formats

The approved Fulton Bank logo is available in two basic formats: horizontal and vertical. The horizontal logo should be considered the primary logo for use in all mediums. The wordmark version is provided for use when available space would limit the size of a placed logo.

Tagline: The absence of a tagline or slogan was an intentional decision. Shorter attention spans, the proliferation of communications, and small screens with valuable real estate have made many prominent brands forgo taglines. It’s tremendously expensive and hard to indoctrinate a tagline, and it can limit people’s understanding of a brand.

Improper Usage

The Fulton Bank logo must not be altered in any way. Do not recreate the logo with ordinary type or alter the spacing, position, or horizontal or vertical scales. Use authorized reproduction artwork only. To ensure that these standards are followed, original logo files should always be used. For consistency of application, the guidelines to the right have been developed.

Wordmark in Text

When used in text, “Fulton Bank” should appear in upper and lower case letters in the same font as the surrounding body copy.

 

 

 

Black: EPS | PNG | JPG

White: EPS | PNG 

CMYK: EPS | PNG | JPG

 

 

 

 

Black: EPS | PNG | JPG

White: EPS | PNG 

CMYK: EPS | PNG | JPG

 

Black: EPS | JPG

White: EPS | PNG 

GreyEPS | JPG

CMYK: EPS | PNG | JPG

 

 

 

Black: EPS | PNG | JPG

White: EPS | PNG 

CMYK: EPS | PNG | JPG

 

fulton forward logo

Black: EPS | PNG | JPG

White: EPS | PNG

Light Blue: EPS | PNG | JPG

Dark Blue: EPS | PNG | JPG

 

 

Color Usage

The following colors have been approved for use in this campaign and can be used on all brand assets, including creating duo tones of photographic elements.

  • Note: PMS 287C and the CMYK breakdown are very different; therefore, for consistency, please use the CMYK reference or HEX: 00468b when building out print through digital. Only use PMS 287C when a spot color is specified.

Extended Color Palette USAGE

The provided colors can be used as accent colors on digital and printed pieces. While these colors should not be used in brand magazine, digital or OOH advertising, they are approved for use in in-branch collateral, on direct mail, online at Fulton.com and in email, as well as on all internal communications. The colors can be used to add depth to the piece you are creating, better organize information, callout important information or direct to an action or call-to-action.

 

Brand Style Guide

Download the full Fulton Bank brand style guide.