Brand Style Guide
Updated October 2023
Please use the brand guidelines book as a reference in creating marketing assets for the Fulton Bank brand. Note that, as the brand evolves in years to come, these guidelines may also evolve. Edits or alterations to the standards set forth in this guide may only be made with the approval of the Fulton Bank marketing team.
Proper Logo Usage
Logo Formats
The approved Fulton Bank logo is available in two basic formats: horizontal and vertical. The horizontal logo should be considered the primary logo for use in all mediums. The wordmark version is provided for use when available space would limit the size of a placed logo.
Tagline: The absence of a tagline or slogan was an intentional decision. Shorter attention spans, the proliferation of communications, and small screens with valuable real estate have made many prominent brands forgo taglines. It’s tremendously expensive and hard to indoctrinate a tagline, and it can limit people’s understanding of a brand.
Improper Usage
The Fulton Bank logo must not be altered in any way. Do not recreate the logo with ordinary type or alter the spacing, position, or horizontal or vertical scales. Use authorized reproduction artwork only. To ensure that these standards are followed, original logo files should always be used. For consistency of application, the guidelines to the right have been developed.
Wordmark in Text
When used in text, “Fulton Bank” should appear in upper and lower case letters in the same font as the surrounding body copy.
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Black: PNG White: PNG |
Color Usage
The following colors have been approved for use in this campaign and can be used on all brand assets, including creating duo tones of photographic elements.
- Note: PMS 287C and the CMYK breakdown are very different; therefore, for consistency, please use the CMYK reference or HEX: 00468b when building out print through digital. Only use PMS 287C when a spot color is specified.
Extended Color Palette USAGE
The provided colors can be used as accent colors on digital and printed pieces. While these colors should not be used in brand magazine, digital or OOH advertising, they are approved for use in in-branch collateral, on direct mail, online at Fulton.com and in email, as well as on all internal communications. The colors can be used to add depth to the piece you are creating, better organize information, callout important information or direct to an action or call-to-action.
Fulton Bank Brand Style Guide
Download the full Fulton Bank brand style guide.
Fulton Private Bank
Please use the brand guidelines book as a reference in creating marketing assets for the Fulton Private Bank brand. Note that, as the brand evolves in years to come, these guidelines may also evolve. Edits or alterations to the standards set forth in this guide may only be made with the approval of the Fulton Private Bank marketing team.
Logo Formats
The approved Fulton Private Bank logo is available in a horizontal format. The wordmark version is provided for use when available space would limit the size of a placed logo.
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Fulton Private Bank Brand Style Guide
Download the full Fulton Private Bank brand style guide.
Fulton Financial Advisors
Please use the brand guidelines book as a reference in creating marketing assets for the Fulton Financial Advisors brand. Note that, as the brand evolves in years to come, these guidelines may also evolve. Edits or alterations to the standards set forth in this guide may only be made with the approval of the Fulton Financial Advisors marketing team.
Logo Formats
The approved Fulton Financial Advisors logo is available in a horizontal format. The wordmark version is provided for use when available space would limit the size of a placed logo. Application of the logo in any medium must adhere to the defined guidelines.
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Fulton Financial Advisors Brand Style Guide
Download the full Fulton Financial Advisors brand style guide
