Evaluating the Market
Take a close look at market trends and your competition.
Conducting a Market Analysis
Discover how to plan and implement a market analysis to help you develop an insights-based marketing plan.
Whether you are starting a new business or launching a new product, conducting a marketing analysis is the first step in determining if there is a need or audience for your idea.
Analyzing Your Competition
This workshop is designed to provide a framework for acquiring competitive intelligence and to use techniques like a SWOT analysis and public information to understand what differentiates your business from your competitors and how you can leverage those advantages to grow your business.