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Fulton Bank

Evaluating the Market

Take a close look at market trends and your competition.

Conducting a Market Analysis 

Discover how to plan and implement a market analysis to help you develop an insights-based marketing plan.  

Whether you are starting a new business or launching a new product, conducting a marketing analysis is the first step in determining if there is a need or audience for your idea.

Analyzing Your Competition

This workshop is designed to provide a framework for acquiring competitive intelligence and to use techniques like a SWOT analysis and public information to understand what differentiates your business from your competitors and how you can leverage those advantages to grow your business.